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Course Descriptions

MKTG 112: PRINCIPLES OF MARKETING

3 hrs. (TC)

Prerequisite:

This course studies the business activities involved in planning, pricing, promoting, and distributing want-satisfying goods and services to present and potential customers.

MKTG 115: RETAILING

3 hrs. (OC)

Prerequisite:

This course is a study of topics which include: development and present status of the retailing structure, analysis of major store functions, buying, selling, advertising, sales promotion, store operation activities, accounting control, and employment opportunities.

MKTG 200: ADVERTISING

3 hrs. (OC)

Prerequisite:

This course will study all forms of paid, nonpersonal communication by which an advertiser presents and promotes ideas, goods, and services. The course will include coverage of the economic and social role of advertising, customer research, selection of advertising appeals, media decisions, the creative process, evaluative research, and retail advertising.

MKTG 201: SALES

3 hrs. (OC)

Prerequisite:

This course presents basic principles underlying the sales process. The basic philosophy is to promote understanding of the salesperson's obligation to self, the company, the customer, and society.

MKTG 202: CONSUMER MARKETING

3 hrs. (OC)

Prerequisite: MKTG 112 with a grade of "C" or better

This course provides a comprehensive understanding of consumer buying behavior that guides marketing management decisions. The focus of the course will be directed toward the application of principles, concepts, and activities that influence buying transactions and generate consumer satisfaction.

MKTG 207: EVENT PLANNING

3 hrs. (OC)

Prerequisite:

This course presents the basic principles underlying event planning. Topics covered include: professional meeting management, including conventions, trade shows, special event planning, meeting planners, meeting sponsors, meeting suppliers/facilities, and meeting service providers.

MKTG 260: MARKETING INTERNSHIP

3 hrs. (OC)

Prerequisite: Admission to the Marketing Program and department approval, and the completion of twelve semester hours of business or business-related program courses

This course involves student trainees who are employed at an approved training station with a program of training scheduled by joint agreement of the student, supervisor, and program coordinator. Special assignments including in-house projects, case studies, and/or supplementary reports are required. This course may be repeated two times.