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Marketing/Sales and Retail Management

Associate in Applied Science (Career Program) - 64 Credit Hours

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Program Information/Mission:

The mission of the Associate in Applied Science Marketing/Sales and Retail Management degree program is to prepare students for employment in supervisory positions in marketing through education in marketing, sales, advertising, customer service, consumer marketing, as well as broad-based business classes including international business, legal environment of business, human relations, management, accounting/bookkeeping and a marketing internship. 

Recommended Course Sequence:

Fall Semester 1:
ENGL 110; BUS 120; ACCTG 105 or ACCTG 120; MKTG 112; BUS 112; CMGEN 120 or CMPSC 120

Spring Semester 1:
BUS 215; ENGL 125 or COMM 110; BUS 200; MGMT 113; Approved Elective

Fall Semester 2:
ECON 105 or ECON 110; MKTG 115; MKTG 201; BUS 111; BUS 151; Laboratory Science/Mathematics

Spring Semester 2:
MKTG 200; MKTG 202; BUS 121; MKTG 260; Approved Elective; Humanities Elective


Course Information:
Required General Education Courses
CourseNameCredit
ENGL 110COMPOSITION I 3
ENGL 125BUSINESS COMMUNICATIONS 3
or
COMM 110COMMUNICATION: PROCESS AND PRACTICE 3
ECON 105SURVEY OF ECONOMIC PRINCIPLES 3
or
ECON 110PRINCIPLES OF MACROECONOMICS 3
BUS 120BUSINESS MATHEMATICS 3
LABORATORY SCIENCE/MATHEMATICS *4
HUMANITIES *3
Required Program Courses
CourseNameCredit
ACCTG 105BOOKKEEPING/ACCOUNTING I 3
or
ACCTG 120FINANCIAL ACCOUNTING 4
BUS 111INTERNATIONAL BUSINESS 3
BUS 112INTRODUCTION TO BUSINESS CAREERS 1
BUS 121PRINCIPLES OF CUSTOMER SERVICE 3
BUS 151JOB ORIENTATION 2
BUS 200HUMAN RELATIONS IN BUSINESS 3
BUS 215LEGAL ENVIRONMENT OF BUSINESS 3
CMGEN 120COMPUTER APPLICATIONS 3
or
CMPSC 120BUSINESS COMPUTER SYSTEMS 3
MGMT 113PRINCIPLES OF MANAGEMENT 3
MKTG 112PRINCIPLES OF MARKETING 3
MKTG 115RETAILING 3
MKTG 200ADVERTISING 3
MKTG 201SALES 3
MKTG 202CONSUMER MARKETING 3
MKTG 260MARKETING INTERNSHIP 3
Elective Courses
CourseNameCredit
APPROVED ELECTIVE **3

* See specific requirements for Associate in Applied Science Degree.
** Approved Electives: CA 217, MKTG 207, MGMT 203, 205, 211, 216

For Program Information Contact:
Business, Hospitality, and Information Systems Department
Technology Center
Room 205
(309)694-5558