Marketing/Sales and Retail Management

The mission of the Associate in Applied Science Marketing/Sales and Retail Management degree program is to prepare students for employment in supervisory positions in marketing through education in marketing, sales, advertising, customer service, consumer marketing, as well as broad-based business classes including international business, legal environment of business, human relations, management, accounting/bookkeeping and a marketing internship. 

Degree

Associate in Applied Science (Career Program)
Total Credit Hours: 64

Program Requirements

Select a course number below to see a course description.

Required General Education Courses

Course Name Credit Hours
ENGL 110 COMPOSITION I  3
ENGL 125
or
BUSINESS COMMUNICATIONS 
or
3
COMM 110 INTRODUCTION TO COMMUNICATION: PRESENTATION AND THEORY  3
ECON 105
or
SURVEY OF ECONOMIC PRINCIPLES 
or
3
ECON 110 PRINCIPLES OF MACROECONOMICS  3
BUS 120 BUSINESS MATHEMATICS  3
LABORATORY SCIENCE/MATHEMATICS * 4
HUMANITIES * 3

Required Program Courses

Course Name Credit Hours
ACCTG 105
or
BOOKKEEPING/ACCOUNTING I 
or
3
ACCTG 120 FINANCIAL ACCOUNTING  4
BUS 111 INTERNATIONAL BUSINESS  3
BUS 112 INTRODUCTION TO BUSINESS CAREERS  1
BUS 121 PRINCIPLES OF CUSTOMER SERVICE  3
BUS 151 JOB ORIENTATION  2
BUS 200 HUMAN RELATIONS IN BUSINESS  3
BUS 215 LEGAL ENVIRONMENT OF BUSINESS  3
CMGEN 120
or
COMPUTER APPLICATIONS 
or
3
CMPSC 120 BUSINESS COMPUTER SYSTEMS  3
MGMT 113 PRINCIPLES OF MANAGEMENT  3
MKTG 112 PRINCIPLES OF MARKETING  3
MKTG 115 RETAILING  3
MKTG 200 ADVERTISING  3
MKTG 201 SALES  3
MKTG 202 CONSUMER MARKETING  3
MKTG 260 MARKETING INTERNSHIP  3

Elective Courses

Course Name Credit Hours
APPROVED ELECTIVE ** 3

* See specific requirements for Associate in Applied Science Degree.
** Approved electives: CA 217; MKTG 207; MGMT 203, MGMT 205, MGMT 211 or MGMT 216

Students enrolled in the Associate in Applied Science degree program must meet with their assigned academic advisor to plan a specific course schedule meeting Illinois Central College and personal requirements.

Recommended Course Sequence

Semester Courses
Fall Semester 1ENGL 110; BUS 120; ACCTG 105 or ACCTG 120; MKTG 112; BUS 112; CMGEN 120 or CMPSC 120
Spring Semester 1BUS 215; ENGL 125 or COMM 110; BUS 200; MGMT 113; Approved Elective
Fall Semester 2ECON 105 or ECON 110; MKTG 115; MKTG 201; BUS 111; BUS 151; Laboratory Science/Mathematics
Spring Semester 2MKTG 200; MKTG 202; BUS 121; MKTG 260; Approved Elective; Humanities Elective

Program Contact Information

Business, Hospitality, and Information Systems Department
Technology Center
Room 205
(309)694-5558

Illinois Career Cluster

Marketing Sales and Service

Career Pathway:
Professional Sales and Marketing